Friday, August 16, 2019

Isds Ch 5

Business Intelligence, 2e (Turban/Sharda/Delen/King) Chapter 5 Text and Web Mining 1) DARPA and MITRE teamed up to develop capabilities to automatically filter text-based information sources to generate actionable information in a timely manner. Answer: TRUE Diff: 2Page Ref: 190 2) A vast majority of business data is captured and stored in text documents that are structured. Answer: FALSE Diff: 2Page Ref: 192 3) Text mining is important to competitive advantage because knowledge is power, and knowledge is derived from text data sources. Answer: TRUE Diff: 2Page Ref: 192 ) The purpose and processes of text mining are different from those of data mining because with text mining the input to the process are data files such as Word documents, PDF files, text excerpts, and XML files. Answer: FALSE Diff: 3Page Ref: 192 5) The benefits of text mining are greatest in areas where very large amounts of textual data are being generated, such as law, academic research, finance, and medicine. Ans wer: TRUE Diff: 2Page Ref: 192 6) Unstructured data has a predetermined format. It is usually organized into records as categorical, ordinal, and continuous variables and stored in databases.Answer: FALSE Diff: 2Page Ref: 193 7) Stemming is the process of reducing inflected words to their base or root form. Answer: TRUE Diff: 1Page Ref: 193 8) Stop words, such as a, am, the, and was, are words that are filtered out prior to or after processing of natural language data. Answer: TRUE Diff: 2Page Ref: 193 9) The goal of natural language processing (NLP) is syntax-driven text manipulation. Answer: FALSE Diff: 2Page Ref: 196 10) Two advantages associated with the implementation of NLP are word sense disambiguation and syntactic ambiguity. Answer: FALSE Diff: 2Page Ref: 196 1) By applying a learning algorithm to parsed text, researchers from Stanford University's NLP lab have developed methods that can automatically identify the concepts and relationships between those concepts in the tex t. Answer: TRUE Diff: 2Page Ref: 197 12) Text mining can be used to increase cross-selling and up-selling by analyzing the unstructured data generated by call centers. Answer: TRUE Diff: 1Page Ref: 200 13) Compared to polygraphs for deception-detection, text-based deception detection has the advantages of being nonintrusive and widely applicable to textual data and transcriptions of voice recordings.Answer: TRUE Diff: 2Page Ref: 201 14) The main purpose of establishing the corpus is to collect all of the documents related to the context being studied. Answer: TRUE Diff: 2Page Ref: 207 15) The main categories of knowledge extraction methods are recall, search, and signaling. Answer: FALSE Diff: 2Page Ref: 210 16) Web pages consisting of unstructured textual data coded in HTML and logs of visitors' interactions provide rich data that can easily provide effective and efficient knowledge discovery. Answer: FALSE Diff: 3Page Ref: 217 7) Web crawlers are Web content mining tools that are used to read through the content of a Web site automatically. Answer: FALSE Diff: 1Page Ref: 218 18) Amazon. com leverages Web usage history dynamically and recognizes the user by reading a cookie written by a Web site on the visitor's computer. Answer: TRUE Diff: 1Page Ref: 221 19) The quality of search results is impossible to measure accurately using strictly quantitative measures such as click-through rate, abandonment, and search frequency. Additional quantitative and qualitative measures are required. Answer: TRUE Diff: 2Page Ref: 222 0) Customer experience management applications gather and report direct feedback from site visitors by benchmarking against other sites and offline channels, and by supporting predictive modeling of future visitor behavior. Answer: FALSE Diff: 3Page Ref: 224 21) A vast majority of business data are stored in text documents that are ________. A) mostly quantitative B) virtually unstructured C) semi-structured D) highly structured Answer: B Diff: 1 Page Ref: 192 22) Text mining is the semi-automated process of extracting ________ from large amounts of unstructured data sources.A) patterns B) useful information C) knowledge D) all of the above Answer: D Diff: 2Page Ref: 192 23) All of the following are popular application areas of text mining except: A) information extraction B) document summarization C) question answering D) data structuring Answer: D Diff: 2Page Ref: 193 24) Which of the following correctly defines a text mining term? A) Tagging is the number of times a word is found in a specific document. B) A token is an uncategorized block of text in a sentence. C) Rooting is the process of reducing inflected words to their base form.D) A term is a single word or multiword phrase extracted directly from the corpus by means of NLP methods. Answer: D Diff: 3Page Ref: 194 25) ________ is a branch of the field of linguistics and a part of natural language processing that studies the internal structure of words. A) Morphology B) Corpus C) Stemming D) Polysemes Answer: A Diff: 2Page Ref: 194 26) Using ________ as a rich source of knowledge and a strategic weapon, Kodak not only survives but excels in its market segment defined by innovation and constant change. A) visualization B) deception detection C) patent analysis D) semantic cuesAnswer: C Diff: 2Page Ref: 194 27) It has been shown that the bag-of-word method may not produce good enough information content for text mining tasks. More advanced techniques such as ________ are needed. A) classification B) natural language processing C) evidence-based processing D) symbolic processing Answer: B Diff: 2Page Ref: 195 28) Why will computers probably not be able to understand natural language the same way and with the same accuracy that humans do? A) A true understanding of meaning requires extensive knowledge of a topic beyond what is in the words, sentences, and paragraphs.B) The natural human language is too specific. C) The part of speech depends only on the definition and not on the context within which it is used. D) All of the above. Answer: A Diff: 3Page Ref: 196 29) At a very high level, the text mining process consists of each of the following tasks except: A) create log frequencies B) establish the corpus C) create the term-document matrix D) extract the knowledge Answer: A Diff: 2Page Ref: 207 30) In ________, the problem is to group an unlabelled collection of objects, such as documents, customer comments, and Web pages into meaningful groups without any prior knowledge.A) search recall B) classification C) clustering D) grouping Answer: C Diff: 2Page Ref: 211 31) The two main approaches to text classification are ________ and ________. A) knowledge engineering; machine learning B) categorization; clustering C) association; trend analysis D) knowledge extraction; association Answer: A Diff: 2Page Ref: 211 32) Commercial software tools include all of the following except: A) GATE B) IBM Intelligent Miner Data Mining Suite C ) SAS Text Miner D) SPSS Text Mining Answer: A Diff: 2Page Ref: 216 33) Why does the Web pose great challenges for effective and efficient knowledge discovery?A) The Web search engines are indexed-based. B) The Web is too dynamic. C) The Web is too specific to a domain. D) The Web infrastructure contains hyperlink information. Answer: B Diff: 2Page Ref: 217 34) A simple keyword-based search engine suffers from several deficiencies, which include all of the following except: A) a topic of any breath can easily contain hundreds or thousands of documents B) many documents that are highly relevant to a topic may not contain the exact keywords defining them C) web mining can identify authoritative Web pages D) many of the search results are marginally or not relevant to the topic Answer: CDiff: 3Page Ref: 217 35) Which of the following is not one of the three main areas of Web mining? A) Web search mining B) Web content mining C) Web structure mining D) Web usage mining Answer: A Diff: 2 Page Ref: 218 36) Which of the following refers to developing useful information from the links included in the Web documents? A) Web content mining B) Web subject mining C) Web structure mining D) Web matter mining Answer: C Diff: 2Page Ref: 219 37) A ________ is one or more Web pages that provide a collection of links to authoritative pages, reference sites, or a resource list on a specific topic.A) hub B) hyperlink-induced topic search C) spoke D) community Answer: A Diff: 2Page Ref: 219 38) All of the following are types of data generated through Web page visits except: A) data stored in server access logs, referrer logs, agent logs, and client-side cookies B) user profiles C) hyperlink analysis D) metadata, such as page attributes, content attributes, and usage data Answer: C Diff: 2Page Ref: 220 39) When registered users revisit Amazon. com, they are greeted by name. This task involves recognizing the user by ________. A) pattern discovery B) association C) text miningD) readi ng a cookie Answer: D Diff: 1Page Ref: 221 40) Forward-thinking companies like Ask. com, Scholastic, and St. John Health System are actively using Web mining systems to answer important questions of â€Å"Who? † â€Å"Why? † and â€Å"How? † The benefits of integrating these systems: A) are measured qualitatively in terms of customer satisfaction, but not measured using financial or other quantitative measure. B) can be significant in terms of incremental financial growth and increasing customer loyalty and satisfaction. C) have not yet outweighed the costs of the Web mining systems and analysis.D) can be infinitely measurable. Answer: B Diff: 3Page Ref: 222 41) ________ is the semi-automated process of extracting patterns from large amounts of unstructured data sources. Answer: Text mining Diff: 1Page Ref: 192 42) ________ is the process of identifying valid, novel, potentially useful, and ultimately understandable patterns in data stored in structured database s, where the data are organized in records structured by categorical, ordinal, or continuous variables. Answer: Data mining Diff: 1Page Ref: 192 43) ________ is the grouping of similar documents without having a predefined set of categories.Answer: Clustering Diff: 2Page Ref: 193 44) In linguistics, a(n) ________ is a large and structured set of texts prepared for the purpose of conducting knowledge discovery. Answer: corpus Diff: 1Page Ref: 193 45) ________ is the process of reducing inflected words to their base or root form. Answer: Stemming Diff: 1Page Ref: 193 46) ________ words or noise words are words that are filtered out prior to or after processing of natural language data. Answer: Stop Diff: 1Page Ref: 193 47) The term â€Å"stop-words† are used by text mining to ________ commonly used words.Answer: eliminate Diff: 2Page Ref: 193 48) ________ is an important component of text mining and is a subfield of artificial intelligence and computational linguistics. It stud ies the problem of understanding the natural human language. Answer: Natural language processing (NLP) Diff: 1Page Ref: 196 49) ________ analysis is a technique used to detect favorable and unfavorable opinions toward specific products and services using textual data sources, such as customer feedback in Web postings and the detection of unfavorable rumors. Answer: Sentiment Diff: 2Page Ref: 197 0) At a very high level, the first of three consecutive tasks in the text mining process is to establish the ________, which is a list of organized documents. Answer: corpus Diff: 1Page Ref: 207 51) In the text mining process, the output of task two is a flat file called a ________ matrix where the cells are populated with the term frequencies. Answer: term-document Diff: 3Page Ref: 207 52) One of the main approaches to text classification is ________ in which an expert's knowledge is encoded into the system either declaratively or in the form of procedural classification rules.Answer: knowl edge engineering Diff: 2Page Ref: 211 53) A(n) ________ is one or more Web pages that provide a collection of links to authoritative pages. Answer: hub Diff: 1Page Ref: 219 54) ________ mining is the process of extracting useful information from the links embedded in Web documents. Answer: Web structure Diff: 2Page Ref: 219 55) ________ mining is the extraction of useful information from data generated through Web page visits and transactions. Answer: Web usage Diff: 2Page Ref: 220 56) Analysis of the information collected by Web servers can help better understand user behavior.Analysis of this data is called ________ analysis. Answer: clickstream Diff: 2Page Ref: 220 57) ________ applications focus on â€Å"who and how† questions by gathering and reporting direct feedback from site visitors, by benchmarking against other sites and offline channels, and by supporting predictive modeling of future visitor behavior. Answer: Voice of Customer Diff: 2Page Ref: 224 58) Web analyti cs, CEM, and VOC applications form the foundation of the Web site ________ ecosystem that supports the online business' ability to positively influence desired outcomes. Answer: optimization Diff: 2Page Ref: 224 9) The ________ model, which is one where multiple sources of data describing the same population are integrated to increase the depth and richness of the resulting analysis, forms the framework of the Web site optimization ecosystem. Answer: convergent validation Diff: 3Page Ref: 225 60) Fundamental to the optimization process is ________, gathering data and information that can then be transformed into tangible analysis and recommendations for improvement using Web mining tools and techniques. Answer: measurement Diff: 3Page Ref: 225 61) Compare and contrast text mining and data mining.Answer: Text mining is the semi-automated process of extracting patterns (useful information and knowledge) from large amounts of unstructured data sources. Data mining is the process of ide ntifying valid, novel, potentially useful, and understandable patterns in data stored in structured databases, where the data are organized in records structured by categorical, ordinal, or continuous variables. Text mining is the same as data mining in that it has the same purpose and uses the same processes, but with text mining the input to the process is a collection of unstructured data files such as Word documents, PDF files, and so on.Diff: 2Page Ref: 192 62) Why will computers probably not be able to understand natural language the same way and with the same accuracy that humans do? Answer: Natural human language is vague for computers to understand; and a true understanding of meaning requires extensive knowledge of a topic beyond what is in the words, sentences, and paragraphs. Diff: 1Page Ref: 196 63) NLP has successfully been applied to a variety of tasks via computer programs to automatically process natural human language that previously could only be done by humans.Li st three of the most popular of these tasks. Answer: Any three of the following: †¢Information retrieval. The science of searching for relevant documents, finding specific information within them, and generating metadata as to their contents. †¢Information extraction. A type of information retrieval whose goal is to automatically extract structured information from a certain domain, using machine-readable documents. †¢Question answering. The task of automatically answering a question posed in natural language; that is, producing a human-language answer when given a human-language question. Automatic summarization. The creation of a shortened version of a text document by a computer program that contains the most important points of the document. †¢Natural language generation. Systems convert information from computer databases into readable human language. †¢Natural language understanding. Systems convert samples of human language into more formal representa tions that are easier for computer programs to manipulate. †¢Machine translation. The automatic translation of one human language to another. †¢Foreign language reading. A computer program that assists a onnative language speaker to read a foreign language. †¢Foreign language writing. A computer program that assists a nonnative language user in writing in a foreign language. †¢Speech recognition. Converts spoken words to machine-readable input. †¢Text-to-speech. A computer program converts normal language text into human speech. †¢Text proofing. A computer program reads a proof copy of a text in order to detect and correct any errors. †¢Optical character recognition. The automatic translation of images of handwritten, typewritten, or printed text.Diff: 2Page Ref: 199 64) Describe a marketing application of text mining. Answer: Text mining can be used to increase cross-selling and up-selling by analyzing the unstructured data generated by call cente rs. Text generated by call-center notes as well as transcriptions of voice conversations with customers can be analyzed by text mining algorithms to extract novel, actionable information about customers' perceptions toward a company's products and services. Text mining is valuable for customer relationship management (CRM).Companies can use text mining to analyze unstructured text data, combined with the relevant structured data extracted from organizational databases, to predict customer perceptions and subsequent purchasing behavior. Diff: 2Page Ref: 200 65) What is the primary purpose of text mining within the context of knowledge discovery? Answer: The primary purpose of text mining within the context of knowledge discovery is to process unstructured (textual) data along with structured data, if relevant to the problem, to extract meaningful and actionable patterns for better decision making.Diff: 1Page Ref: 206 66) Diagram and explain the three-step text mining process. Answer: See Figure 5. 5 in the textbook. Diff: 2Page Ref: 207 67) List two options for managing or reducing the dimensionality (size) of the term-document matrix (TDM). Answer: †¢A domain expert goes through the list of terms and eliminates those that do not make much sense for the context of the study. †¢Eliminate terms with very few occurrences in very few documents. †¢Transform the matrix using singular value decomposition. Diff: 3Page Ref: 210 8) What are three of the challenges for effective and efficient knowledge discovery posed by the Web? Answer: The Web is too big for effective data mining. Because of the sheer size of the Web, it is not feasible to set up a data warehouse to replicate, store, and integrate all of the data on the Web, making data collection and integration a challenge. The Web is too complex. The complexity of a Web page is far greater than a page in a traditional text document collection. Web pages lack a unified structure.The Web is too dynamic. The Web is a highly dynamic information source. Not only does the Web grow rapidly, but its content is constantly being updated. The Web is not specific to a domain. The Web serves a broad diversity of communities and connects billions of workstations. Web users have very different backgrounds, interests, and usage purposes. The Web has everything. Only a small portion of the information on the Web is truly relevant or useful to someone or some task. Diff: 2Page Ref: 217 9) Define the three main areas of Web mining and each area's source of information. Answer: Web content mining refers to the extraction of useful information from Web pages. Source: unstructured textual content of the Web pages, usually in HTML format. Web structure mining is the process of extracting useful information from the links embedded in Web documents. Source: the URL links contained in the Web pages. Web usage mining is the extraction of useful information from data generated through Web page visits and tr ansactions.Source: the detailed description of a Web site's visits. Diff: 2Page Ref: 218 70) List three business applications of Web mining. Answer: 1. Determine the lifetime value of clients. 2. Design cross-marketing strategies across products. 3. Evaluate promotional campaigns. 4. Target electronic ads and coupons at user groups based on user access patterns. 5. Predict user behavior based on previously learned rules and users' profiles. 6. Present dynamic information to users based on their interests and profiles. Diff: 2Page Ref: 221

Thursday, August 15, 2019

Nutrition for Children Essay

If a parent or carer says that their child cannot eat a particular food it is important that the practitioners take note of this and make sure they respect the parent or carer’s instructions. Quite often there will be a noticeboard with the details of what children can and can’t eat, and it is usually kept in the kitchen. There could be numerous reasons as to why the child is not allowed to eat a particular food, so any wishes should be followed regardless of the reason. For example, it may be against the family’s religion or culture to eat particular foods; some religions believe that certain animals are sacred so eating the animal would be extremely offensive. This is important to respect because if a practitioner tries to feed a Jewish child pork, for example, when the parents find out they will be extremely offended that the practitioner went against their religion, as that is what they believe in. It may also be a personal choice; the parent or carer might just prefer their child not to eat particular foods. For example, in my setting one boy is not allowed to have sweets or chocolate because the parents have decided they don’t want their child to have a sweet tooth. Therefore the parents have been respected in their decision, because again they may get offended if the practitioners decide not to listen to them. Another, very important, reason a child will not be able to eat something is if they are allergic or have an intolerance to it. Therefore, if a child with an allergy or intolerance eats something containing the particular food it would mean the food will cause harm to their body, and sometimes very severely. For example, another boy at my setting is severely allergic to nuts; he must not come into any kind of contact with any kind of nut, because it will cause his throat to swell up and stop him from breathing. As a result of this any food that is provided for their snack must be approved by his mother, and if there is anything new the practitioners do not risk giving it to him, as they are not absolutely certain if it is completely nut free.

Wednesday, August 14, 2019

Dome of the Rock: Jeruselam

1 Jake Kelly 4/27/2012 Art History 130c Report Dome of the Rock: Jerusalem The Dome of the Rock is in an area surrounded by religious influences and not all these are Islamic. It is located on the Haram al-Sharif in Jerusalem, which has gone through many religious changes. Religious groups have been fighting over this area for thousands of years and the fighting still continues today. Many different groups have inhabited this region, but not many have made the impact as the group responsible for the Dome of the Rock.The most dramatic change came when the Muslims took Jerusalem the Christians. When this historical event happened, the Muslims wanted to get rid of any Christian influence, and the Dome of the Rock reflects this idea. This new ruling group wanted to take the religious focus from every previous Christian piece of architecture and turn it towards the Dome of the Rock. To accomplish the construction of a building that overlooked all over Jerusalem, there needed to be a eleva ted, flat space.The location of its construction is a plateau above the holy city and is another clue to what the Muslims were trying to accomplish. The Haram had many Christian holy spots located there, including the tomb of Christ and the rotunda above it. The structure we see today, has pro Islam calligraphy on the outside walls as well as the mosaics located inside. This use of calligraphy in art work in the Dome of the Rock is one of the first used in Muslim architecture. They use the calligraphy for Qur’anic versus’ as well as explain their faith to people visiting the Dome.Even though the Muslims were trying to out do the previous 2 religion, Christian influence is seen through the octagonal shape of the structure. Along with the location and calligraphy, the nature theme of the art work inside show the religious shift that was taking place at the time of its creation. In early Islamic art that was used during this period of time, no human art forms are used. Th is was against Islamic law, and much of the Christian architecture of the region followed completely opposite guidelines with human forms. When the Islamic religion took hold of this egion, they did not integrate the Christian holy structures into a Mosque, but instead used Islamic art and architecture in the building of the Dome of the Rock to show the new Islamic dominance over the existing Christian architecture. â€Å"Tradition-Jewish, Christian and Muslim-holds that Solomon built this Temple, dedicated to the Israelite God Yahweh, in the southeast corner of what is now Jerusalem’s Old City, on a platform known to the Jews and Christians as the Temple Mount to Muslims as the Haram al-Sharif (the Noble Sanctuary). () (figure 1). The area known to the Muslims as Haram as-Sharif only because of its overlooking presence on the city of Jerusalem, was a very religious cite for the Christian religion that has ideas the Muslims do not agree with. In the Islamic faith, the follow ers believe Jesus was not the son of God. They believe Jesus was a prophet, but was not the son of God as he claimed during his life on earth. This is the major difference between the two faiths and has caused controversy among members of both religions.The single idea of whether or not Jesus is the son of God has, and will keep these two groups competing for dominance. This competition can be seen through the location the architect chose for the 3 Dome of the Rock. The Omayyad caliph ‘Abd al-Malik chose this position to draw attention from the old â€Å"center of Jerusalem† and the Christian Holy Sepulchre church and the rotunda over the tomb of Jesus, to a new Islamic architectural creation that later was caped with a golden dome. The Dome of the Rock now, dominates the Jerusalem skyline.Al-Malik’s plan worked, but was intended to do much more than just overlook old Christian structures. They wanted nothing to do with these structures and it is reflected by man y of the themes chosen for this piece of art. The design, structure, and art are all Islamic art forms intended to show the dominance of the new group over the people who previously dominated the area. â€Å"The Arabs referred to the Church of the Holy Sepulchre by a different name, using a pun in Arabic. In Christian tradition the church is widely known as the Church of the Resurrection-al-Qiyama in Arabic.The Arabs changed its name to al-Qamama- church of the Dung. †()(figure 2). Disrespect to the Christian faith was the intent of this name changing, but other reasons lie below the surface. The new ruling Islamic group changed the name almost as propaganda for the people to see this beautiful church as below the new Islamic architecture. This tactic has been used time and time again throughout art history to draw attention and show dominance of the new ruling religion or group. With all this negativity towards anything Christian, the Dome of the Rock would think to have no such influence.The golden dome is the exact same inner dimensions as the Sepulchre Church and the octagonal structure was first seen in Christian architecture. With the disagreement, the Muslim builders could not deny the Christian building 4 techniques and layout when creating the Dome of the Rock. The structure may be very similar, but that is not what sets it apart from Christian architecture. The art work incorporated with the building tells an Islamic story and shows the shift from tradition Christian art to a completely different style used by the creators. A major shift also occurs with the subject matter incorporated the art.The Christians used many statues and paintings in their religious locations, but the new Islamic group now only used things like nature and calligraphy in all there art. What is seen on the outside of the structure, on the mosaics inside, and the calligraphy around the arcades tell a Muslim story that was meant to show an end to the Christian rule of the area. â€Å"It rises atop a tall cylinder of some 98 feet (30m) over the platform. Constructed of wood, it is not gilded but covered with a special alloy containing gold that provides its vaguely golden tone.The cupola is supported by a circular arcade of four piers and sixteen columns flanked by two ambulatories surrounds the cylinder and holds tight, as in a ring. The ambulatories together are 46 feet (14m) deep, and give the whole building a diameter of some 157 feet (48m). It rises to only 36 feet (11m) inside and 43 feet (13m) on the outside, strengthening the impact of the central cylinder with cupola. † () The structure of the Dome of the Rock was not huge like many other Islamic religious structures.Compared with the Mosques and other Islamic holy sites studied in art history, this is very small and shaped different, but still keeps the normal Islamic theme of the time. Islamic holy sites are usually gigantic elaborate buildings on the outside as well as the in, but this is where the Dome is different. The only real elaborate piece to the outside is the golden dome that can be noticed and recognized from far distances. This was a structure made to look like structurally like the existing Christian holy sites. The similarity between structures was intended 5 ot to mimic, but to show that their religion was the truth, through the Islamic art work and calligraphy. The least elaborate section of the building is the outside and has calligraphy that was once with Islamic based mosaics. The gold dome with a plain building is a strategic move that give the structure a very unique quality. The inside of the Dome of the Rock may be more important than the dome itself and what it stood for. There are documents inside the building telling what the calligraphy inside the building can be translated to. This calligraphy is from the Koran and is on the top of the inner and outer octagonal arcades (figure 3).The calligraphy, â€Å"These passages make three poi nts: (1) God is one; He cannot be born or give birth, a basic Muslim position in relationship to the Christians; (2) God’s messenger is Muhammad, who was brought the divine message to mankind and (3) Jesus, the son of Mary, is also a messenger who should be honored and praised because of his virtuous life and because he carried some of the signs of the divine relationship to man. † () The Muslims and Christians are two religions that have many simililarites, but disagree with who was the prophet and if Jesus was the son of god or just a messenger.As stated earlier, these differences have caused controversy between the two groups, which are meant to be brought out by the Qur’anic versus. These messages of one God, Muhammad as the prophet, and Jesus only being a messenger were inserted in the inside art work to set in stone what religion now controlled this area. They wanted to show who now had the power of the area and wanted it to be clear through the art work an d calligraphy found on the inner and outer arcades. During the time of the construction, no human forms were used in 6 the art work.This is a reason calligraphy can be seen throughout this Muslim based piece of architecture. Calligraphy is a very important piece to almost and Islamic work and always tells a religious story from the Koran or other religious works. To take this even further, the Islamic people may have been trying to flex their chest a little more by staying away from any type of Christian art forms. Whatever the intent was, the calligraphy on the inner and outer arcades comes directly out of the Koran and puts to rest the old Christian ways of the area.To go along with the Islamic calligraphy on the inside of the Dome of the Rock, the incorporation of nature mosaics shows the shift in art work of the area. The patrons and builders of this great building obvisously wanted nothing to do with the art work of the Christians, and is the reason no blending of art happened between the two at this time. When the Christians dominated the area, portraiture was very popular as well as Christian statues and stained glass portraying holy people was not uncommon. During the time period when the Muslims conquered the Christians, human images were not allowed to be subject matter in and Islamic art.The Islamic people wanted to get rid of the Christian art work that went against their faith and first started with the Dome of the Rock. One similarity between the artwork of these two groups could be the use of glass, but they each used glass in different ways. Instead of stain glass mosaics of people, the Muslim builder used small pieces of glass called tesserae to create much of the mosaics that line the walls of the Dome of the Rock. This took time, but when one sees the inside of this great building, the time taken by these artists to do the mosaics was well worth it. 7 It is easy to enumerate the components: acanthus bowls of several different shapes; scrolls made of calices fitted into one another, occasionally simplified into a single ribbon with jewels and adaptable to almost any space; supporting rods, usually artificial cominations of repeated floral or ornamental elements; trees, among which palm trees can be recognized, and tufts of grass; garlands and single leaves which, especially on the soffits, serve as background for fruits; berries, fruits, and vegetables, among which pomergranets, olives, cherries, dates, grapes, and several kinds of cucumbers can be recognized; full or empty cornucopias of many different forms; vases shells; crescents and stars; an astounding array of insignia associated with royal power, such as crowns or tiaras, and other jewelry of many kinds with no royal association; pairs of wings; and artificial combinations of several of these elements to create imaginative and fantastic compositions† () (figure 4). This quote from a book written by Oleg Grabar tells the type of art work found in and around the dome of the rock. There are absolutely no human forms in any of this art work and is not done this way solely because this was Islamic law. The creators wanted to put a completely Muslim piece of architecture in the Jerusalem skyline to let the people of the city and visitors that this was now an Islamic dominated area. †¦reasons for the building of this monument include: (1) the portrayal of the triumph of Islam, the Final Revelation, based off the opulent surface decoration throughout the building, especially the jewel-studded mosaics, precious stones, etc. , and the calligraphy of specific Qur’anic versus symbolizing holiness, wealth, and power, and (2) the commemoration of the location of the Prophet Muhammad’s ‘Night Journey’, especially of the ‘rock’ itself on top of which, according to later traditions, the Prophet stood before being led by angel Gabriel to meet God in the second part of the ‘Night Journey’ â€⠀œ the Miraj. † () Jerusalem has always been an area of religious struggle, because of its location and importance to an abundance of religions. There were Jewish strongholds as well as Christians ruling this area way before the Islamic people came into power.The struggle for power has turned the 8 area into something so sought after, that when they gained control, triumph throughout the Islamic faith began. Constructing a great piece of architecture is a tactic used time in time again throughout history to mark a change in time, and these people were trying to do just that. This building was meant to be on top of the hill looking down over the city, to maybe instill pride in people of the area, but much more than the location is put into its creation. The subject matter of the art is that of Islamic wealth and power. These refrences paint the picture of what these new people to the area were all about.They had power, backed by the Islamic law, and enough money to build pieces of architecture like this all over the area. These rulers and wealthy citizens were very good patrons to the arts and is seen through the construction and choices of art work on the inside of the structure. Patrons willing to spend vast amounts of money on art and architecture can be seen throughout the Muslim history. To take this further, the subject matter and location of the building were not the only reasons for its construction. In the first part of the night journey, Prophet Muhammad travelled all the way to Jerusalem, where he met up the angel Gabriel on the rock contained inside the Dome of the Rock. (figure 5). They then travelled to heaven, hell, and to meet God.The Islamic people take this story, as well as many other stories, very seriously and truthfully believe events like this once occurred upon this rock. This type of religious belief system has been seen around the world for centuries, and anything from something in nature or the world and turn into a relic overni ght. Patrons, as well as builders did not just pick this area because it over looked the city of Jerusalem, they wanted to use the rock as a piece of art and almost a relic to be worshipped while inside the structure. Christian churches always have some type of relic or piece of art inside the church that can be 9 the center of worship. Many times a priest or holy person will kiss this relic that is usually contained inside the alter of a Christian church.People can walk into the Dome of the Rock and be able to relate a story to the rock and Muhammad much like Christians can with the relics in there churches. This may not be your typical art object or relic used in a church, but because its sacred history this giant rock is the center piece of this beautiful piece of art. The exterior of the Dome of the Rock is almost like night and day when you relate it to the elaborate mosaics and arcades of the interior chamber. This is a building that was made to be seen from far away as someon e journeyed into the city. â€Å".. the Dome of the Rock operates as a magnetic entity from afar and breaks down into partial and repetitive elements as one draws near it. () As you approach the city of Jerusalem, towering over the skyline is this magnificent golden dome that appears to be attached to an elaborate building. When one keeps travelling and gets closer to the actual building itself, the gold domed building that once looked elaborate is now very plain. â€Å"What distinguishes the Dome of the Rock, however is that the remote impact is the same wherever one becomes aware of its presence, and nowhere does perception of the building require or invite entry, as do, for instance, the funnellike facades of Gothic cathedrals. † () The evidence is really weak on why exactly this non elaborate technique was used on the exterior part of the building and seems very weird of Muslim architecture and art.Usually the entire structure of a holy location would be covered with art to almost draw in the 10 thousands of people a day to pray. Because it was created to be seen far away and dominate the Jerusalem skyline, they did not elaborately create the outside of the structure to be similar to the inside, but instead used a golden dome to draw people in. With this contrast brings curiosity and could have easily been a motive during construction. Even though the outside, bottom section of the building, is very bland when you compare it to the golden dome or the elaborate tesserae mosaics of the interior, many people still put rank it as one of the most beautiful in the world today.The symmetrical technique, octagonal shape, and the art used in the creation of the Dome of the Rock were before their time and are still thought highly of today. With all the Islamic influence as well as the incorporation of some Christian techniques, one would think there was no more room for outside influence. â€Å"Byzantine, Persian, and Arab design and architecture are blende d in it to create a magnificent whole. The blending of the three types of art is not surprising for all three people shared in the constrction. †() With all these different influences present during construction, no wonder many attribute this piece of architecture with beauty and uniqueness. The mosque of the rock is extrodinary and beautiful. I have visited many places and beautiful buildings in India, Europe, and other parts of the world, and as far as I can remember. I have not seen as magnificent of a building as the Dome of the rock. The symmetry and the gorgeous blending of colors I have not seen in any other building. † (5) Many people around the world share this same opinion of the incredible building. Everything that went into its construction, make it one of the most unique places to visit in the entire world. 11 The Dome of The Rock in Jerusalem was a building constructed by a group of people that were new to an area and wanted to make a point.These were peopl e of the book, with lives that revolved around following the readings found in the Koran. These religious ideas are seen throughout the entire building. Everything from calligraphy, mosaics, and relics are all geared towards Islamic law and pleasing God or Alah in the Islamic faith. This religious influence was not meant to be just looked at and admired by the Muslim people who now had power of the region. The creators and patrons wanted to give the people a building that towered and naturally looked down upon the Christian architecture that was already there. This group even changed the name of a great Christian church of the region to show who now was in control.The Muslim people of this time and place used Islamic art and architecture in the building of the Dome of the Rock to show there dominance over the group who recently inhabited the region. Figure 1 12 Figure 2 Figure 3 Figure 4 13 Figure 5 Bibliography Aref, Aref El. A Brief Guide to The Dome of the Rock and Al-Haram Al-Sh arif. Jerusalem: Supreme AWQAF Council, 1959. Print. Bloom, Jonathan M. Early Islamic Art and Architecture. Aldershot [u. a. : Ashgate Variorum, 2002. Print. Grabar, Oleg. The Dome of the Rock. Cambridge, MA: Belknap of Harvard UP, 2006. Print. Nuseibeh, Said, and Oleg Grabar. The Dome of the Rock. New York: Rizzoli, 1996. Print.Shanks, Hershel, and Hershel Shanks. Jerusalem's Temple Mount: From Solomon to the Golden Dome. New York: Continuum, 2007. Print. I watched a National Geography Video I ordered through the library ——————————————– [ 1 ]. Shanks, Hershel. Jerusalem's Temple Mount: From Solomon to the Golden Dome. New York: Continuum, 2007. Print. [ 2 ]. Shanks, Hershel. Jerusalem's Temple Mount: From Solomon to the Golden Dome. New York: Continuum, 2007. Print. [ 3 ]. Nuseibeh, Said, and Oleg Grabar. The Dome of the Rock. New York: Rizzoli, 1996. Print [ 4 ]. Nuseibeh, Said , and Oleg Grabar. The Dome of the Rock. New York: Rizzoli, 1996. Print [ 5 ]. Grabar, Oleg.The Umayyad Dome of the Rock in Jerusalem. Vermont: Ashgate Publishing Company, 2002. Pg. 224 [ 6 ]. M. Anwarul Islam and Zavid F. Al-hammad. The Dome of the Rock: Origin of its Octagonal Plan. http://web. ebscohost. com. ezproxy. wittenberg. edu/ehost/pdfviewer/pdfviewer? sid=b061e92d-24d2-41ec-9e4c-df5ed7fce55d%40sessionmgr15=4=11 [ 7 ]. Shanks, Hershel. Jerusalem's Temple Mount: From Solomon to the Golden Dome. New York: Continuum, 2007. Print. [ 8 ]. Shanks, Hershel. Jerusalem's Temple Mount: From Solomon to the Golden Dome. New York: Continuum, 2007. Print. [ 9 ]. Aref, El Aref. A Brief Guide to The Dome of the Rock. Jerusalem: The Supreme Awqaf Council. 1959.

Tuesday, August 13, 2019

Summary Research Paper Example | Topics and Well Written Essays - 500 words

Summary - Research Paper Example Pery and Wein (2008) advocating the full disclosure of terminal diagnosis indicate that "good death" occurs when the subjective (patient) and the objective (society, family) appear to blend seamlessly - before, during, and afterward (p.400). Simultaneously, Chochinov et al (2000) concludes that what patients are told, how they are told t and the manner in which they are able to integrate and cope with such information remains an important issue for clinicians attending to patients facing imminent death (p.505). Finally, Field and Copp (1999) emphasize that full disclosure approach to communication of terminal diagnosis is mandatory and results in positive outcomes for patients, their families and medical personnel. More specifically, Field and Copp (1999) indicate the following outcomes: (1) better information and communication from medical personnel, including nurses, (2) patient's participation in decisions about care, (3) psychological support from family members, (4) palliative c are, (5) self-esteem, (6) autonomy and decreased anxiety, (7) preparation for death and acceptance. Because there is emerging empirical evidence on improvements of patients' quality of life occurring after terminal diagnosis is communicated to them, a need for change in practice is mandatory. According to Rosswurm and Larrabee (1999), improvements in medical care are mad

Strategic Channel Plan for Startech company Essay

Strategic Channel Plan for Startech company - Essay Example With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels. This has not only seen a change in business, marketing strategies but has also seen a growth in new businesses and also a formation of relationships that tend to lean on consumer satisfaction by most business. For a business like Startech the internet is of huge rewards to them as they can expand their business to reach clients from all over the world, in addition clients can easily access their services via the web and they clients can have ease of access to the Startech customer support who would help them with products and services and most important consumers can now access quality goods and services as well as Startech can maintain contact with the customers. For any company that is operating in a dynamic environment such as that Startech is operating in the channels of business need careful consideration and several factors need to be put into careful consideration. The most important factor in this is the clientele. What does the clientele mostly need and does the business have it? Such careful consideration will help the organisation set mechanisms and frameworks that will help the clients access the goods and services. It also helps the firm come up with considerations on what channels they will set up. To begin with we shall study the marketing channels by looking at the strategy, framework and the functions. A marketing channel is the link that a business has built to see te transfer of goods from the point of manufacturer to the point of consumption. Marketing channels are generally involved in the transfer of ownership and are important to any business organisation as they facilitate the linking of the producer and the consumer of the goods. Through the various marketing channels and through the transfer of ownership of the goods the producer is able to understand and note the needs of the consumers and work towards meeting them. It is also important in that it helps n organisation come up with a pricing mechanism by factoring in all the costs involved in the transfer of the goods from the producer to the consumer, a firm is able to come up with prices that will enable them maintain their margins as well as ensure the goods and services are competitive in the market. A marketing channel also incorporates several factors into it by being involved in the promotion and advertising of the particular goods that is up for sale. Through marketing channels, firms are able to boost and increase their sales in the business which subsequently leads to better revenues and profits. The marketing channels are normally conducted by a department in an organisation or by an independent company tasked with the mandate of ensuring that the company’s goods and services are fast moving in the market. The marketing channel is also known as the distribution channel and is overall involved in activities that promote brand loyalty and brand visibility. The marketing channel of a business also institutes policies and frameworks that are geared at helping the business achieve its short term and long term goals as far as sales are concerned through setting targets and acting in line with company goals and objectives. There are normally three types of communication channels. Th e communication channel which is involved in the exchange of information between the producers and

Monday, August 12, 2019

Job application letter( cover letter) Essay Example | Topics and Well Written Essays - 250 words

Job application letter( cover letter) - Essay Example This presented me with the chance to implement my educational acquired skills to action and operation. I am positive the skills and experience I acquired at Starbucks will be of great help to your organization. I will ensure that I perform at my best level and use my profession experience to enhance the operations of your company. Apart from marketing skills, I acquired leadership traits. I was head of the junior staff in the organization. While studying business I ventured my interest in learning marketing and advertising. I acquired the necessary skills to enable me to be a part of any marketing or advertisement strategy. Offered the opportunity I would offer my expertise to your organization. I would greatly and effectively apply my educational experience in marketing to promote the effectiveness of marketing in your organization. Working at Starbucks gave me a real picture of working in the corporate environment. I acted as a part time marketing officer. Additionally, I represented a junior department in the organization which gave me a chance to acquire leadership

Sunday, August 11, 2019

Introduction to Supply Chain Management Essay Example | Topics and Well Written Essays - 2000 words

Introduction to Supply Chain Management - Essay Example They claimed that the quality of the parts they have been receiving from the outsourcing company were not up to standards. Inventory was then packed with products that were no longer of use to Boeing, losing them millions of dollars. Further investigations revealed that the outsourcing company wasn’t being watched over as closely as the engineers and companies throughout the country. Boeings main reason for outsourcing revolved around revenue purposes. The report finds that inventory product quality, as well as quantity supply is crucial within organizations and can cause a lot of problems if not watched and dealt with carefully. It is recommended that: the battery is dramatically improved by watching the quality of the parts inserted; Boeing launch and promote a campaign assuring non-faulty batteries; and resumes are looked over again by company officials. The limitations that may occur are that a product such as an airplane may require off shoring because some expertise exists only in foreign countries. Also, while there is nothing necessarily wrong with off shoring, the cultural and language differences as well as physical distances can add to the supply chain risks. Boeing is one of the major companies in the world that manufactures defense and commercial jetliners and security and space system. The company is faceted into two major business entities: the Boeing Space and Security and the Commercial airplane (Hiltzik, 2011). In addition, its other products are electronics, weapons satellites, defense system, military aircraft, systems of information and communication that are advanced et cetera. The company is not only one of the leading exporters of the US but also have connection with customers in the various countries of operation (approximately more than 150 nations). The company’s headquarters is in Chicago and it provides employment opportunities to approximately 180,000 individuals in the US and other nations