Friday, February 14, 2020

Buyer behaviour and communication strategies BB644 Assignment

Buyer behaviour and communication strategies BB644 - Assignment Example Moreover, the Toyota Prius family including Prius 1.8, Prius C and Prius V wagon will provide consumers with more models to choose from. The main goal is to create awareness of the hybrid technology developed by Toyota in the form of Toyota Prius family. By advertising and promoting the product, we wish to position Prius as a comfortable yet powerful car for the fun-loving and family-centered individuals alike. The communication channels are meant to draw interest and instigate a desire among consumers to make a purchase. The advertising should effectively create the desired image on the minds of the consumers in order to generate brand awareness which can productively be converted into sales. Moreover, the intended purpose of using communication channels is to stimulate buyer readiness through knowledge dissemination which educates the public about the damages of conventional fossil fuel engine cars and the new hybrid technology which has been stylishly designed in the form of Toyota Prius series. This notion is intended to trigger consumers to consider a change in their automobile preferences in order to try out th e hybrid car series by Toyota which is both, energy efficient and cost effective, as compared to other cars by the competitors. So, the main focus can be said to highlight the novel attributes of the Toyota Prius family and its hybrid technology. Also, the economic perspective of the Toyota Prius series is pivotal in convincing consumers that the cars have been made to suit the needs of everybody including families, individuals, and adventurous youths. Communication strategy is an important phase of strategy development and marketing products. In particular, it is critical to the segmentation, targeting, and positioning of the Toyota Prius family in the minds of the target consumers. The image any particular brand conjures up in the mind of the consumer is significant in determining

Saturday, February 1, 2020

Finding a solution to the cancer rate in pottstown, Essay

Finding a solution to the cancer rate in pottstown, - Essay Example Often, the effects of draining waste or spilling industrial waste, into rivers affect the health of living things such as aquatic life and other non-aquatic living things that depend on the contaminated water. It is obvious that chemicals that find their way in the water can cause cancer in people who consume this water. In effect, this explains the growing number of people diagnosed with cancer over the world, which implies that the city of Pottstown is not an exception. In this case, the city’s cancer rate has been increasing at an abnormal rate, and it is incumbent about the authorities to ensure that there were efforts aimed at extenuating the rate of cancer in the city. Since cancer rates are abnormally high in the city of Pottstown, the city government of Pottstown needs stricter rules to protect the water supply from chemicals that cause cancer. According to Dr. Jeffrey Griffiths, â€Å"Health risks in drinking water are increasing, not declining, but we are not equipped to assess them from a public health surveillance standpoint† (as cited in League of Women Voters, 2005, p. 1). In this case, the measures that governments took to ensure public safety and health were not adequate since they lacked the capacity in carrying out efficient inspection regarding the quality of water human beings consumed. It is the responsibility of the city government to ensure that the quality of water residents consumed was free of waterborne diseases. However, Griffiths noted that the public health system appears overwhelmed with its resources stretched thin while the Center for Disease Control, which backs the efforts of the state government, face budget cuts (as cited in League of Women Voters, 2005, p. 1). In effect, the failure to have effective systems meant to ensure public safety implies that the public remains unaware of the pr esence of harmful chemicals or waterborne diseases present in the water